THE ROLE AT A GLANCE

Infovista is looking for a Marketing Campaign Manager to take ownership of the design, delivery and performance of integrated B2B marketing campaigns during a 11-month maternity cover. This is a campaign-led role: you will plan and orchestrate the full campaign lifecycle (strategy, brief, build, launch, optimisation and reporting) across multiple channels including content, web, email, social, paid, and events.

Content is a key ingredient, even though we are not looking for a writer. We are looking for a campaign owner who can connect strategy to execution, hold a multi-stakeholder programme together, and demonstrate impact on pipeline.

About the role

Reporting to the Head of Marketing, you will own a portfolio of integrated marketing campaigns supporting Infovista's brand positioning, product launches, and demand generation priorities.

This is a hands-on role for a campaign professional who thinks in audiences, journeys and outcomes. You will translate business and product priorities into campaign plans, brief content and design teams, coordinate with web, marketing operations, paid media, social and product marketing, then track performance and optimise. Where content is needed, you will own the brief and review — and step in to shape or write key pieces when required, but writing is not the centre of the role.

What you will do

Campaign strategy & design

• Lead the design of integrated B2B campaigns — defining objectives, audiences, value proposition, channel mix, content needs, KPIs and budget assumptions.

• Translate product launches, brand positioning moments, and sales priorities into clear, executable campaign plans.

• Build campaign briefs and frameworks that align content, design, web, social, paid and events teams around a shared narrative and outcome.

Campaign delivery & orchestration

• Run end-to-end campaign delivery: timeline, deliverables, dependencies, stakeholder alignment and quality control.

• Coordinate cross-functionally with content, social, brand & design, web, marketing operations, product marketing, sales enablement and external agencies — making sure each channel pulls in the same direction.

• Manage the production of campaign assets across formats (landing pages, emails, ads, organic posts, content pieces, video, sales tools), owning briefs and reviews.

• Support strategic moments and brand positioning activity — pre-event awareness, on-event engagement, post-event nurture.

Channel execution

• Build, launch and monitor campaigns inside HubSpot (workflows, emails, lists, landing pages) and on the Infovista website (Drupal).

• Plan and orchestrate organic social activity (LinkedIn-led), partner co-marketing, and paid media — briefing the relevant specialists and reviewing execution.

• Coordinate with the social media copywriter on campaign content angles and editorial calendar alignment.

Content orchestration

• Brief and review content created by writers, SMEs, executives, agencies and product teams to make sure it serves the campaign and Infovista's tone of voice.

• Repurpose and adapt existing content into campaign-ready assets across formats and audiences.

• Step in to write or polish key campaign copy when required (landing page hero, email sequences, executive posts, ad copy) — but most writing will be briefed and reviewed, not authored.

• Maintain visibility on the editorial calendar and SEO/GEO/AEO priorities to make sure campaigns benefit from organic discoverability.

Performance & optimization

• Define campaign KPIs upfront, track in-flight performance, and report on results (traffic, engagement, MQLs, pipeline contribution and ROI).

• Run optimization cycles: A/B testing, audience refinement, message and creative iteration.

• Share campaign learnings with the wider marketing team and feed insights into future planning.

A proactive and autonomous campaign professional who can hold a multi-channel programme together and deliver outcomes.

Must-have

• 3+ years of experience as a marketing campaign manager, demand generation manager, integrated marketing manager, or equivalent (in B2B, ideally in technology, SaaS, telecom, or another complex industry).

• Demonstrated track record of designing and delivering integrated campaigns across multiple channels (web, email, social, content, events, paid).

• Strong project management skills: comfortable owning timelines, dependencies and stakeholders across functions.

• Hands-on experience with marketing automation, ideally HubSpot, building emails, workflows, landing pages, lists.

• Confident with marketing performance: setting KPIs, reading dashboards, drawing actionable conclusions.

• Strong writing and editorial judgement: able to brief, review, and improve content even if you are not the primary writer.

• Excellent English (written and spoken); all company communications are in English.

Nice-to-have

• Experience supporting trade-show and event campaigns (pre / on-site / post).

• Familiarity with SEO, GEO and AEO principles and how they fit into campaign planning.

• Working knowledge of LinkedIn paid and organic for B2B audiences, including executive profile activity.

• Comfort working with technical SMEs and product marketers to translate technology into business value.

• Basic design literacy (Canva or similar) for fast iteration on campaign assets.

Tools & platforms you will work with

HubSpot, GA4, LinkedIn (organic & paid), Canva, Semrush, Lumen5/Wistia/Clipchamp, AI-assisted tools.

• A do-er: proactive, autonomous, and comfortable moving programmes forward without waiting for instructions.

• A connector: energized by working across functions and aligning people around a common outcome.

• Outcome-oriented: focused on impact (pipeline, engagement, brand) rather than activity volume.

• Curious about technology, AI, and how marketing is evolving in a B2B context.

• Calm under pressure, structured, and at ease juggling multiple priorities.

• Aligned with Infovista's values: Care, Innovation, Integrity, Transparency, and Stronger Together.

During the maternity cover period, success means Infovista's marketing engine continues to deliver,without disruption, across:

• Strategic campaigns and brand positioning activity launched on time, on brief and on brand.

• Cross-functional teams aligned and well-coordinated through clear briefs, milestones and reviews.

• Campaign performance tracked against agreed KPIs, with measurable contribution to MQLs, pipeline and brand visibility.

• Continuous optimization: meaningful learnings captured and applied across in-flight and future campaigns.

• A smooth handover back to the role holder at the end of the cover period.